When you choose to advertise in print, quality is an extremely important factor in the potential for the success of your campaign. Not only does a poor quality print job waste your money and time, but it can also result in embarrassment and loss of reputation. Clearly you'll want to avoid the costly situation a poor print job can create.

Why it matters

Your marketing, in whatever form it takes, is a representation of your company and its products or services. If there are noticeable flaws in the presentation of your marketing message, it conveys to the audience that you didn't put enough care into its production.

The obvious implication is that if you don't put enough care into producing your marketing, will you also not care about the quality of your products and services?

When there are problems like this, it lowers your trust position with the public, and that can definitely have an impact on the results you achieve. It doesn't mean that occasional mistakes can't be recovered from, but you should do everything you can to avoid mistakes. Prevention is better than cure, after all.

What you need to avoid

In print marketing, there are a number of possible ways for problems to occur. Some of these could be caused by the creative team who design and write the marketing materials, and some of them could be caused by glitches in the printing process.

Possible errors at the design stage:

• Spelling and grammar mistakes.
• Incorrect information.
• Wrong text or wrong images.
• Using text or images that you don't have rights to.
• Mirroring. This is when text in an image appears reversed.
• PhotoShop glitches.
• Accidentally including something offensive or insensitive.
• Crowded text, or not having the right balance between text and images.
• Repeated paragraphs.
• Creating an ad that is not unique enough.
• Poor choices in colours and contrast.

Possible errors at the printing stage include:

• Using the wrong stock for the print run.
• Using poor quality stock or poor quality ink.
• Selecting the wrong printing method.
• Printing the wrong size.
• Washed out prints.
• Prints that are not properly aligned.
• Pages that are damaged, folded, bent, etc.

The printing service you choose should have the professionalism to avoid these printing stage errors, and should also be able to spot some of the design stage errors and advise you of them before you print. 

What to do when a print campaign doesn't go perfectly

It's not the end of the world, and (possibly) not the end of your business. The best thing you can do if it's a serious error is own up to it and issue an apology and retraction. If the error isn't serious enough for that, then the best thing to do is carry on as if it never happened, but vowing never to make the same mistakes again.

Why NB is your best choice

We have the experience and the technology to always provide you with excellent prints. We also have stringent quality assurance methods that cut down the potential for errors to slip through at any stage.

We can advise clients on the best stock and printing selections. We also use only the best materials in each class, so you can always be certain you'll get top quality when you choose NB to handle your printing requirements.

NB takes care to produce excellence in printing quality, which is why you can trust us and rely on us.

Contact us about high quality print campaigns